Mypartybrezn – Configure your party pretzel

Mypartybrezn is a webshop with a configurator for individual party pretzels. As it should be for successful projects, the online presence is constantly being expanded. Neuherz took care of the web design, the store and the rest of the implementation. Simplicity, clarity and usability were at the center of our considerations.

The customer (Maximarkt) wanted to expand its party service range and market it with a new communications strategy. For this reason, the party pretzel was taken out of the party service range and developed into a separate service with the name MYPARTYBREZN.

Giant pretzels are a popular party snack and are loved due to their impressive size and composition. It was time to offer a simple online option to make the ordering process easier.So in addition, a pretzel configurator was integrated, which customers can now use make their own custom creations.

MYPARTYBREZN will be present at 7 different Maximarkt locations offered in Austria. They offer a selection of pre-made giant pretzels and giant pastries, the so-called “classics”.

If the standard products leave too many wishes unfulfilled, the heart of the website comes into play: the Brezn-Configurator. With it the customer can put together ones “Brezel-Liebling” (Favourite Pretzel) individually. This is divided into categories and offers many more options than the classics.

As a special feature, number or letter shaped pretzels are possible for occasions such as birthdays or anniversaries.

Baker’s craft, natural ingredients and fresh preparation not only characterize the maxi.backstube, but also the transfer of these values into the design. The design thus reflects the claims and promise of MYPARTYBREZN.

During the implementation of the configurator, much emphasis was placed on simplicity, clarity and usability. The ordering process always remains simple and easy to correct.

The website MYPARTYBREZN.AT relies on WordPress in conjunction with the plugin WooCommerce for the store solution. The configurator was programmed directly by Neuherz using PHP and JavaScript.

Customer benefits

As a design and digital agency, Neuherz was able to take over and manage the entire project. Thus, the elements to be printed in the real world and the online screen elements were designed to correspond.

This meant that Neuherz had to coordinate its entire market presence, starting with the logo, through to the visual appearance, to the packaging and finally to the website. The entire branding and technical implementation thus come from the one mold.
The added value from Neuherz

As a packaging specialist, it stands to reason that the added value clearly lay in this area. A particular challenge was the enormous size of the packaging.

But there is another aspect that shows the added value of Neuherz: Neuherz as a ONE-STOP-AGENCY for its customers. The entire project was created by Neuherz in close cooperation with the customer. All in-house.
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