Lili’s Welt – how we accompanied a Prater legend into a new era
The Liliputbahn in the Vienna Prater is a legend for some, a fixture of every visit to Vienna for others and for some it is pure nostalgia and an echo of an ideal world on narrow rails. And for us? For us, the Liliputbahn and everything that is in operation around it is a particularly happy job. A project for which our team created its own little world from scratch and implemented it online as well as in print materials.
Our task with the Liliputbahn? It was to be coherently brought together with all the businesses under its umbrella – predominantly the “rides” – in an integrative, contemporary external appearance, E-Commerce, which we are experts in. The number of these establishments may surprise you: There are 13 of them, including “Dizzy Mouse” for those with a head for heights, “Aquagaudi” for the waterproof, a rickshaw rental and a 5D cinema.
One railroad, one name, one world
We first held a creative workshop with the teams and the respective management from all the companies around the Liliputbahn. A basic concept for an umbrella brand was developed, using the Design Thinking method.This is how the name “Lili’s Welt” came about, and in a way, Lili and all the companies that revolve around her really are a world of their own. A particularly beautiful one, in our opinion.
To create the name and the character Lili from the creative inputs of so many differently thinking people was not an easy task. More funny, dynamic, iterative – and in the end it worked out all the better.
The new online presence – with a store and opening hours traffic light system
The figure of Lili, as was requested, should always be in the foreground in their online presence, but not always the same size and also in different poses. Did we do it? Of course. The new web design for Lili’s Welt shows exactly that – and also includes a webshop for merchandising items and tickets. For the technical implementation of both, we had to structure a lot of content, clearly arrange it and present it in an appealing way. What a nice task!
On the homepage, we have implemented a kind of traffic light system with the opening hours displayed for all of the relevant attractions. The system shows at a glance which businesses around Lili’s Welt are currently open or on break.
We have also redesigned the tickets and the ticket sales system. The tickets have a new layout in the design of Lilli’s World and can be purchased online and then scanned directly by the conductor on the platform – which eliminates the need to queue at the ticket office and makes the ride more convenient.
