Ceresit: Premium joint compound restaged
Ceresit has an impressively long history in the waterproofing of buildings. A forebear of today’s products was developed in the late 19th century. A separate pavilion with Ceresit products at the 1910 World’s Fair made a name for itself. An not-so-insignificant 109 years later, we at Neuherz & Partner came to provide several products with a contemporary design, look and feel.
In the beginning there was the pitch. While we at Neuherz & Partner went into the ring against strong competitors, we had many Ideas in our collective head and quite a bit of output in the pocket. We are pleased that we that we have convinced Henkel once again. and were able to give Ceresit’s epoxy joint compound a new appearance and identity.
Our first step? The packaging design for Ceresit’s new flagship product UltraEpoxy Premium CE 89 – as you know, or maybe you don’t: Quartz Power Technology. Available in 13 colors. As always with such things – Objectively speaking, Ceresit from Henkel stands for a high-quality construction chemical system solution for tile installations.
Ceresit packaging naturally has to look similar to each other and on brand. So of course parts of the layout were already in place before we started and we had follow strict guidelines of the existing corporate identity. The new design from us: a tile wall with water level on the packaging. Our thinking: Waterproof complete solutions should look exactly like how they are: waterproof.
The power of a true non-metaphorical crucible
The next stop: the design of the key visual, which embued the advantages of the product with emotion – using archaic-looking fire and a love for an ancient craft. In our design, a real melting pot pours the joint compound for which we found two creative solutions and designed the product folders accordingly.
Ceresit packaging naturally has to look similar to each other and on brand. So of course parts of the layout were already in place before we started and we had follow strict guidelines of the existing corporate identity. The new design from us: a tile wall with water level on the packaging. Our thinking: Waterproof complete solutions should look exactly like how they are: waterproof.
The power of a true non-metaphorical crucible
The next stop: the design of the key visual, which embued the advantages of the product with emotion – using archaic-looking fire and a love for an ancient craft. In our design, a real melting pot pours the joint compound for which we found two creative solutions and designed the product folders accordingly.
Neuherz & Partner packaged
As a specialist for international packaging with many years of experience and expertise, projects like this are tailored to us. In addition we created promotional banners, pattern books, sales samples and point-of-sale advertisements.
What will come next? We remain curious.
Would you like to rely on a packaging design that finally makes the inner values of your product visible to all? We can do it – and we’re looking forward to hearing from you!
As a specialist for international packaging with many years of experience and expertise, projects like this are tailored to us. In addition we created promotional banners, pattern books, sales samples and point-of-sale advertisements.
What will come next? We remain curious.
Would you like to rely on a packaging design that finally makes the inner values of your product visible to all? We can do it – and we’re looking forward to hearing from you!
